INSPIRATION
The primary source of inspiration was the brand's name which concentrated the
attention on wisdom. I decided to focus the attention on owls as an essential
attention on wisdom. I decided to focus the attention on owls as an essential
symbol of knowledge.
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lOGO RATIONAL
The logo is a mix between typography style and symbols.I mixed the logo with an owl shape to illustrate the wisdom that comes in the owl's eyes to things from a
distance and owl symbolizes learning and intelligence.
distance and owl symbolizes learning and intelligence.
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COLOR EXPLANATION
Colors were used to create the brand direction and soul, and each color gives feelings to
meaning:
Color orange means youthful, bold, confident, and attention-grabbing.
meaning:
Color orange means youthful, bold, confident, and attention-grabbing.
Dark blue color gives the trustful vibes to connect with other business brands in the field.
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